A relatively unknown language 200 years ago, Hindi today is spoken by over 500 million Indians. In comparison English is widely used by around 10% of the Indian populous.
India’s internet user base grew by over 40% to nearly 480 million. Most of these new users are from semi- rural and rural India. Most of this segment craves information, news and entertainment in Hindi. But the reality is, only 0.1% of the Indian websites are in Hindi.
Most marketers specially don’t appreciate or realize the importance of Hindi when putting out your message.
Things you need to know
- Google AdWords now allows you serve ads to a 500 million strong Hindi speaking audience.
If you are monetizing your website, you now get Hindi Language support
- Auto detect Hindi language website option.
There are several options available HTML 5 websites
Combine Hindi expressions in English. Example: “Haan, of course I do!”
Caveat: Be selective on how you use terms and the frequency in your social media updates
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