Things Start-ups need to remember when taking on the big guy

Here’s something a post about the big guys versus the little guy will typically contain. First a parable derived from either Chinese or Japanese lore. A quote from a person who’s been there and done that (for name recognition let’s say Richard Branson, the patron saint of all entrepreneurs) and a feeling that you can do it too. Now that those pleasantries are out of the way, let’s talk about the ground realities, shall we? Continue reading →